Overview
Projects: The Orbit & The Stream
Service Category: Creative Design Operations • Experiential Production • Logistics & Deployment Management
Locations: New York, Dallas, Chicago, San Francisco
Team Scale: 30+ contributors per activation
Objective
To successfully deploy two simultaneous, cutting-edge creative technology activations across four major U.S. cities for global brand clients—maintaining design integrity, operational excellence, and safety during one of the most logistically challenging periods in recent history.
Creative Operations & Production Logistics Lead
As the operational nucleus for the activations, I was responsible for:
- End-to-End Project Management from ideation through deployment
- Contracting & Resourcing across design (motion, graphics, architecture), fabrication, and production teams
- Multi-city Logistics & Travel Coordination ensuring safe, compliant movement of staff and assets across state lines
- Budget Oversight ensuring expenses remained on target across simultaneous activations
- Cross-Functional Leadership bridging creative, technical, and executive teams to meet aggressive launch timelines
- Content Distribution & Asset Management including the production management and delivery of final sizzle reels and promotional materials
Key Deliverables
- Successfully coordinated four major city builds under COVID travel restrictions
- Oversaw contracting and onboarding for 30+ contributors per activation
- Managed timelines, budgets, and interdepartmental workflows
- Ensured creative fidelity across motion graphics, spatial design, and architectural installation
- Delivered final case study video reels, providing the agency with high-impact content for client retention and new business development
Outcome & Experience Impact
- On-time, on-budget deployment of both activations despite unprecedented operational constraints
- Maintained zero disruption to production schedules or client deliverables
- Enhanced agency reputation as an innovative leader able to execute at scale under pressure
- Enabled senior design leadership to focus on creative expansion, while I managed operational execution across cities
- Provided premium marketing assets (sizzle reels) that contributed to future project wins